I could not forget about this ad since the first time I watched it. This ad is telling that beauty is nothing without brain. It was made actually to sell a car. Although we could not get the message at the beginning of the ad, but at the end, it is perfectly delivered. It is really funny and maybe that makes this ad as one of the most popular ad. Take a look!
Thesis: A Mercedes-Benz E-Klasse is not only beautiful on the outside, but it has the "brains", or the things inside it to really make this the perfect car.
ReplyDeleteRhetorical Visual Analysis: It is interesting how they picked a somewhat unattractive woman to be the "smart" one in the ad, and the beautiful woman is very oblivious to what is actually going on. Also, the white background when showing the car really makes the car stand out.
Stephanie Tigges & Becky Wilson
I think that the analogy here really works, that this car has both the beauty on the outside and the brains on the inside, because without both things don't seem the make sense like the woman in the commercial. I think the humor works in this ad very well.
ReplyDeleteThe thesis of this advertisement is pretty clear, with the words "Beauty is nothing without Brain." Mercedes is trying to convey that their cars are not only beautiful, they have quality "inner workings" that make their cars superior to others. The preceding part of the advertisement focus's on a somewhat attractive woman trying to order food at a library. Mercedes uses this as a comparison to other cars, while they might be "beautiful on the outside," they don't have the "brains" to make them an attractive choice.
ReplyDeleteSam and Whitney
The thesis for this ad is that the car has brains on the inside and beauty on the outside. At first the ad didn't make much sense until you realized it was about a car. Once i knew it was an advertisement for a car it all came together that beauty is nothing without brains.
ReplyDeleteMercedes is conveying the idea that besides beauty, their car is also 'smart' as compared to the other competitors. By using the common joke of "dumb blonde", it might cause others to think about this ad whenever they are making a joke about "dumb blonde". However, creative as it is, it isn't very nice of them to use this stereotype in their ad.
ReplyDeleteThesis: Buy this car; not only is it great looking, it also is highly advanced in technology.
ReplyDeleteI find it interesting that they used the stereotype of a 'dumb blonde' being attractive but is dumb as a doorknob. The commercial, I think, would be selling to mostly males. The blonde in the beginning and a car at the end screams if you are a man buy this product.
I think this commercial was funny but lacking in an overall point. Nothing stood out strongly and stated this is why the ad was made. It leaves it up to the audience to realize and register.
ReplyDelete